chaosinsecond makes original short-form animation — soft, funny, wordless chibi stories that travel without captions or translation. In July 2026 the channel reached 6.6 million accounts, and 98.2% of those views came from people who don't follow us yet. That's the part brands are buying: cold reach, at scale, in a format nobody scrolls past. A second audience of 17,300 is building on TikTok off just 30 videos.
A follower count tells you how big a room is. This tells you how far the door opens. In July, 98.2% of the 44.3 million views came from accounts that don't follow chaosinsecond — the algorithm keeps pushing these reels into cold feeds, month after month. A branded reel here isn't shown to the same 32,000 people twice. It goes out to millions of new ones.
Instagram is the engine. TikTok is the newer channel, and it's the number worth watching: 17,300 followers off a library of just 30 videos, still climbing every single day. A partnership can run on either, or cross-post to both at no extra production cost.
The primary channel and the one every figure on this page comes from. Reach is driven almost entirely by cold distribution rather than the follower base, so campaign performance doesn't depend on follower count.
The same characters, a fraction of the output, and the count moves every day. That ratio — 500 followers per video — is the clearest signal that the format travels on its own, not on posting volume. Early-stage channel, so partners get in before the rate reflects it.
Worth reading both panels. The left one is who actually watched the reels in July — that's the audience a campaign reaches. The right one is who stayed and followed, which skews slightly older and more spread out across Latin America. Pick your targeting off the panel that matches your goal.
Everyone the reels reached in July 2026.
The people who stayed after watching.
Four reels carried 12.5 million views between them and brought in 4,046 followers. Every one of them is a wordless character gag — the format a brand integration slots into without breaking the story.
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